The Heart of Ranch Local
A new way of buying beef.
We put more money directly in ranchers' pockets and more local beef on tables.
A note from Brent and Hannah
We are so thankful to have you visit the Ranch Local website. Ranch Local was born after seeing first hand the disconnect between ranchers and beef consumers. We saw how hard these ranchers worked to raise and care for their cattle, yet their sacrifices weren't often seen by the average beef consumer. Consumers were having to purchase beef on grocery store shelves without knowing where the beef was truly raised or how it was treated.
There were a few ranchers that sold their beef directly to consumers, but that came with its own challenges. Ranchers had to spend time “out of the saddle” managing the day to day of a beef business, rather than focusing on their cattle. And consumers, if they wanted to buy beef directly from a rancher, had to purchase hundreds of pounds of meat at one time.
So the idea for Ranch Local was sparked! How could we give ranchers both a fair price for their beef and an opportunity to sell directly to the consumer without requiring the purchase of a whole cow?
Ultimately, we landed on our portion model. With the help of renowned butcher, Sierra Anthony, we designed smaller portions of a whole beef that fit in a standard freezer with a variety of premium and every-day cuts. By waiting to have each portion spoken for before the animal is harvested, nothing is wasted and the rancher doesn't have to take on any inventory risk.
Though we understand this is a new way of purchasing beef, the purpose is to create a better experience for local ranchers and give you, the consumer, a delightfully high quality portion of local beef.
With Love,
Brent and Hannah